In each organization there are, in reality, at least two cultures–one that we speak about and one that we don’t. The “visible” organization is especially clear and apparent to outsiders and the external public.

What lies beneath the visible organization is the “shadow” organization. Frequently invisible to outsiders and often filled with “unwritten rules,” this version of the organization is usually more powerful than the first.

Published by Joan Carbonell

Innovation today is a must for every company. But to manage innovation is not an easy task: it requires to boost creativity, leverage uncertainty, motivate teams, fight skeptics and always be prepared to fail and get back up. Joan Carbonell helps companies of all sizes to generate ideas, turn them into growth initiatives, keep the entire team motivated and continuously adapt plans as results are achieved. Joan also guides professionals on their way to become passionate innovation leaders.